What Is First Input Delay and How Can You Optimize it?

A well-designed website will engage visitors and convert them into loyal customers. Crafting a successful website, however, requires much more than a beautiful interface and a well-executed UX strategy.

One of the most overlooked aspects of a successful website design lies in the website’s analytics and Core Web Vitals report. Unfortunately, many businesses overlook First Input Delay (FID) because it’s a tricky metric. However, if you want to take your website to the next level, it’s important to understand what First Input Delay is and how to optimize it.

Defining First Input Delay

First Input Delay measures the responsiveness of a web page based on the time it takes until the user first interacts with your site. First Contentful Paint or FCP, which is often confused with FID, measures the time it takes for the page content to load. The FID metric focuses on the users and when they interact with the page, capturing their first impressions by how they interact with your site. …

Which Website Builder is the Best Fit For Your Business?

The days of looking through the phone book for a plumber or the closest coffee shop are long behind us. Nearly 90 percent of people now use the internet when they need to find local businesses, including stores, restaurants, and professional services like lawyers and accountants.

Yet, only about half of all small businesses have a professional-grade website set up. …

Core Web Vitals Will Play a Significant Role in Google’s Search Engine Algorithm Update

When visitors come to your web page how do you measure or survey their behaviour to better understand what is their on-page user experience like? What do they think when they visit your website? Is your website converting enough visitors into paying customers? What tools are available to website owners to test their page speed and user experience to ensure their website is fully optimized to drive sales and leads through their business? These are the questions every business owner that operates a website must ask themselves regularly. …

Big Performance-based Changes are Coming to Google’s Search Algorithm

When it comes to page speed optimization, you may be familiar with metrics such as First Contentful Paint (FCP) and First Meaningful Paint (FMP). These metrics measure the first piece of content rendered and how long it takes for content to appear on the screen, respectively. However, it’s not easy to determine whether these metrics are registering the most important content.

First Contentful Paint is triggered when the first element above the fold loads — which could be the company logo or the navigation bar. …

How to Provide Website Accessibility for Ontarians

Is your website AODA compliant? Are you scratching your head asking “What is AODA compliance?” We get that a lot, which is why we decided to create this comprehensive guide to help public sector organizations and website owners in Ontario, Canada understand Ontario’s accessibility compliance standards and how it applies to their site.

In this guide, you will learn what AODA means and whether your site is following AODA website compliance and accessibility requirements and also how to generate website accessibility compliance reports. …

Speed Up Your WordPress Website in 8 Simple Steps

As website page load time increases, analytics data is unanimous in showing that users are much more likely to bounce from your website. When page speed slows from one second to five seconds, users are a whopping 123% more likely to bounce.

Website speed is a key indicator of performance, however, there are other factors to consider to speed up your WordPress site. Website design and development, along with a solid content delivery network and managed WordPress hosting work together to speed up your site and provide a faster, more positive user experience.

Fortunately, there is a wide range of techniques you can implement for WordPress performance optimization from WordPress plugins like W3 Total Cache and WP Rocket to image optimization plugins like ShortPixel that will improve your website speed test. Your web hosting, custom WordPress development and content implementation on PHP 7 using lazy loading and minification of javascript and css can all help refine your site speed optimization measured by PageSpeed insights. If you use a content delivery network along with browser caching and optimize your images you will be able to make your site much faster than the average website. …

How to Measure and Fix CLS
How to Measure and Fix CLS

How CLS Will Shape Google’s Organic Search Results in 2021

CLS, or Cumulative Layout Shift, is a main factor in the next Google algorithm update called Page Experience that will impact organic page rankings and is expected to roll out sometime in early 2021. CLS is a very important user experience-focused way to measure the visual stability of websites. Visual instability is in most cases is just an inconvenience for web users, but in some cases, poor visual stability can cause unwanted transactions or interactions that are much beyond inconvenient for the audience.

What is Cumulative Layout Shift?

The video below illustrates an example of a website with a clear layout shift and a distinct lack of visual stability that results in an unwanted monetary transaction for the user. When the web page first loads, the “Yes, place my order” button appears above another button that allows the user to “Go back”. After the buttons load, there is dynamically injected content in the layout as a promotional banner that appears at the top of the page, and the resulting shift pushes the action buttons and other elements down. When this layout shift occurs as a user is performing an interaction, it can result in unwanted outcomes. …

Web Design Tips to Improve Marketing Strategy
Web Design Tips to Improve Marketing Strategy

A Digital Marketing Guide for Small Business

Countless small businesses are held back by lacklustre website designs that offer a poor user experience to potential customers and struggle with brand awareness and low conversation rates. This issue is compounded in the business’s marketing strategy as low clickthrough rates, time-on-site and elevated bounce rates erode more than just organic search engine optimization rankings. Ultimately, these missed opportunities pile together to waste most, if not all of the money invested in your marketing strategies.

Having worked with business owners across Canada and the United States in just about every industry you can imagine over the last twenty years with varying marketing strategies I’ve learned that most clients believe they know what they want, but don’t fully understand the value of good design and how it drives digital marketing or how to go about undertaking a design project. …

Top 10 Digital Marketing Best Practices for Your Business

Creating a sound digital marketing strategy requires a fair bit of effort and expense initially, but if deployed correctly, can grow your business exponentially and deliver long-lasting results. After 17 years in the digital marketing space, we’ve had the opportunity to work with companies of all shapes in sizes across just about every industry imaginable to hone our craft and provide measurable success for our clients. Through many of these partnerships, we’ve expanded our professional network to include expert knowledge and resources for email marketing, social media marketing and marketing automation.

Over the last two decades, we’ve refined our digital marketing strategy and developed a list of the 10 best digital marketing strategies from which any business can grow its customer base. …

Turn Your Lead Gen Website into a Marketing Powerhouse

Having a professional web design company revitalize your ageing website is a very effective way to improve your digital marketing and increase conversions. However, without the right considerations and UX design approach, you will leave a lot on the table when it comes to maximizing the return on your investment. Lead generation websites have different goals and require a different user experience design approach than eCommerce web design to fine-tune and optimize the lead generation funnel for the target audience.

To understand the best practices for optimizing lead generation websites we first must understand the target audience and how their goals differ from visitors on a transactional website. Visitors on a transactional or e-commerce website are seeking an instant sale or acquisition of a product or service. Visitors on a lead generation website share a common end goal in seeking a product or service, but they are not inclined to make a purchase directly on the website. To convert members of this audience into customers a company has to look at the long game. Conversions from a lead gen website enter the sales funnel by sharing their email address, phone number and perhaps a few other introductory pieces of information. Once these qualified leads have entered the sales funnel the marketing engine cranks into life and the sales process begins. Perhaps leads are targeted with a drip-email campaign or remarketing via marketing automation services in order to warm them up for the sale that will follow further down the line. …


Parachute Design Group Inc.

Parachute Design Group Inc. is a boutique Toronto web design agency specializing in beautiful hand-made website design, custom logo design and branding.

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