Understanding the Importance of Wireframing in Web Design

We live in an age where having a website with a poor user experience could cause serious problems for your business. Not too long ago, simply having a website that works and shared basic information was enough to get by. Now, we are living in a digital-first era where your website may be the only way customers interact with you — COVID-19 pandemic aside.

Building a complete and functional website will require a lot of web design and development work. …


The Complete Branding Guide For 2021

Did you know that there are around 1.15 million small businesses in Canada alone? If you look at all the small businesses around the world, that figure is going to get a whole lot bigger! In fact, one source puts the figure at a whopping 400 million. From a business perspective, that’s a wealth of competition that’s getting in the way of you and your success.

So, how do you give your business a leg up over all of the competition? The best place to start is with branding, and if you’re not actively working on a brand strategy for…


9 Ways SEO Will Change In 2021

Every year, Google makes over three thousand algorithm changes, that inherently influence SEO best practices.

Although most of these algorithm changes are small, the significant changes can potentially cause a noticeable shift in your rankings. Understanding how SEO will change in 2021 and how you can improve your site’s rankings is important to the success of your website.

1. Rankings Will Seesaw

Something that you need to know about SEO is that your website rankings will seesaw, no matter what. This is because many factors go into SEO rankings, which may cause your site to change ranking position over time no matter how much…


A Step-by-Step Guide to Migrate Your Squarespace Website to WordPress

Many small business owners and startups rely on website builders to get their business off the ground. Squarespace is a popular builder that makes this process quick and easy for the average person. However, as your business grows and matures it will quickly outgrow the Squarespace site and you will find that you need a much more robust, custom website to power your digital marketing.

When you begin to feel limited it’s time to consider moving from Squarespace to WordPress where the flexibility in both front-end design and backend functionality is virtually unlimited.

Both Squarespace and WordPress are among the…


The Complete Guide To Take control of your WordPress website and move it to the self-hosted WordPress.org

Over one-third of the world’s websites use WordPress, but most people don’t understand the difference between WordPress.com and WordPress.org. Yes, there are two versions of WordPress, and one version is much more flexible and customizable than the other.

While WordPress.com is easy to start with, but it isn’t nearly as flexible as the self-hosted WordPress.org. If you want your business to grow, you will eventually need to learn how to transfer WordPress.com to WordPress.org.

WordPress.com vs. WordPress.org

WordPress.com is an excellent place to start a website or blog for free and with very little work. However, WordPress.com has a lot of limitations that…


The Key Element of Conversion Rate Optimization

A great landing page design will make it easy for your target audience to find what they’re looking for on their path to conversion. Landing page designs are an essential part of all marketing campaigns given more than 60 percent of web page visitors will click on display ads if they think it’s relevant to their search. This captive audience is hoping that clicking your ad will provide them with the information they’re looking for faster than digging through organic page listings to find additional information about products and services.

Great landing pages follow some simple best practices and provide…


Whether you’re starting a new business or transitioning from a brick-and-mortar shop, an eCommerce store is a must in 2021.

If there was ever a time to consider starting an eCommerce business, it would be right now. Failing to plan for the future has proven to be the downfall of many major corporations, many of which are still scrambling to put together an online store. In recent years we’ve seen retail giants like Sears, Target, and other retailers large and small close.

Why? Because many businesses did not foresee how technology was ushering us into the digital era and they believed there was no rush to build a future-forward online store. …


How to Use Google PageSpead Insights to Optimize Your Website

When users experience more than a few seconds delay in load time on a website they are 113% more likely to bounce than when experiencing a load time of 3 seconds or less. Think about that for a moment… then note that every second counts when it comes to designing and maintaining an online experience.

Page speed and website performance is paramount to establishing a great user experience and keeping valuable traffic on your site. …


Follow This Website Design RFP Template to Get the Best Proposal From Potential Vendors

If you’re just starting out with a new business or have plans to redesign your existing website, you will have to know how to write a request for proposal (RFP). This document will be sent out to your shortlisted web design agencies to help them understand the goals and requirements of your project and determine if they would be a good fit to help your business grow.

Although a quick Google search may save a little time and yield a few basic RFP templates, you will ultimately need to create an RFP that is specific to your goals as a…


Website Maintenance is Important to Maintain the Integrity and Security of Your Marketing Investment

Did you know 94% of people make their first impression of a business or brand based on its website’s design? An enormous percentage like that is hard to ignore. If you’ve ever discounted the value of website design before now, it’s time to rethink your view on the importance of a professional website design and optimized user experience.

Setting up a professional website for your business or brand is challenging and best left to professional web designers and developers. In most cases, after launch, a website will require long-term website maintenance and you would be wise to factor in a…

Parachute Design Group Inc.

Parachute Design Group Inc. is a boutique Toronto web design agency specializing in beautiful hand-made website design, custom logo design and branding.

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