It’s no secret that the global economy is facing a recession in 2023. What does an economic downturn mean for your business, and how will that impact your marketing budget? …

It’s very simple… brand credibility creates trust, and trust drives action. This is a core principle of nearly everything we do throughout our lives and is part of the fabric that makes us intelligent, emotional beings — it’s a fundamental human trait. Why, then, is this simple concept often lost among high-growth businesses? Establishing credibility is fundamental to brand equity and…

Filling out forms can often feel tedious. If your online form design is not done right, it can mean the difference between your visitors converting into leads or abandoning your website entirely. Whether your users want to sign up for a newsletter or create an account, you’re asking them to…

The Most Comprehensive Brand Guide For 2023 What is branding? You’d be surprised at how diverse the answers to this question can be. Did you know that there are around 1.15 million small businesses in Canada alone? If you look at all the small businesses around the world, that figure is going to get a whole lot…

The Ultimate Guide To eCommerce Website Design Best Practices in 2023 Whether your eCommerce business sells tangible products or intangibles like software or consulting services, you need to ensure that you have a strong online presence that relies on best practices. …

How To Make Your Webpage Faster with Google Pagespeed Insights Recommendations There are many factors that could result in visitors leaving your site prematurely; how fast your web page loads is arguably the most crucial. No one likes waiting for a website to load, and search engines know this. In fact, their complex algorithms are built on this concept. The number…

How to Find the Best eCommerce Platforms for Your Business The “death of retail” might be a term that you’ve heard thrown around in recent years. The validity of the statement has been the subject of much debate. Many who believe that it is true cite eCommerce as one of the biggest contributing factors to traditional retail’s demise. …

Website performance metrics are crucial to your online success. As a website owner or even a developer, you spend a lot of time and energy maintaining your website. Your website performance metrics provide valuable insight into how it’s doing and where there’s room for improvement. What does an improvement mean for you? Higher rankings, better traffic, and more conversions. …

If your organization is not compliant with the General Data Protection Regulations (GDPR), you risk incurring substantial fines and other penalties. So, how do you ensure that your organization is GDPR compliant? In this article, we will set out the basics of GDPR compliance and what you need to do…