How to Measure and Fix CLS
How to Measure and Fix CLS

How CLS Will Shape Google’s Organic Search Results in 2021

CLS, or Cumulative Layout Shift, is a main factor in the next Google algorithm update called Page Experience that will impact organic page rankings and is expected to roll out sometime in early 2021. CLS is a very important user experience-focused way to measure the visual stability of websites. Visual instability is in most cases is just an inconvenience for web users, but in some cases, poor visual stability can cause unwanted transactions or interactions that are much beyond inconvenient for the audience.

What is Cumulative Layout Shift?

The video below illustrates an example of a website with a clear layout shift and a distinct lack of visual stability that results in an unwanted monetary transaction for the user. When the web page first loads, the “Yes, place my order” button appears above another button that allows the user to “Go back”. After the buttons load, there is dynamically injected content in the layout as a promotional banner that appears at the top of the page, and the resulting shift pushes the action buttons and other elements down. When this layout shift occurs as a user is performing an interaction, it can result in unwanted outcomes. …

Web Design Tips to Improve Marketing Strategy
Web Design Tips to Improve Marketing Strategy

A Digital Marketing Guide for Small Business

Countless small businesses are held back by lacklustre website designs that offer a poor user experience to potential customers and struggle with brand awareness and low conversation rates. This issue is compounded in the business’s marketing strategy as low clickthrough rates, time-on-site and elevated bounce rates erode more than just organic search engine optimization rankings. Ultimately, these missed opportunities pile together to waste most, if not all of the money invested in your marketing strategies.

Having worked with business owners across Canada and the United States in just about every industry you can imagine over the last twenty years with varying marketing strategies I’ve learned that most clients believe they know what they want, but don’t fully understand the value of good design and how it drives digital marketing or how to go about undertaking a design project. …


Parachute Design Group Inc.

Parachute Design Group Inc. is a boutique Toronto web design agency specializing in beautiful hand-made website design, custom logo design and branding.

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